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Interview with Tai Lawrence – Beauty Business Success Story
Tai Lawrence is a female entrepreneur, who started her own beauty business, Brock Beauty, after spotting a gap in the market and offers for healthy hair techniques. Founded 10 years ago, the company now includes several brands which are all selling worldwide.
Hi Tai, tell us a bit about what did you do prior to starting your own business and what made you want to become an entrepreneur.
I had a plan to go to college, get a job, work for 5 years and start my own business. I have both Bachelor’s and Master’s Degrees in Electrical Engineering. I worked as an Electrical Engineer for 4 years, so I actually beat my goal.
I’ve always been a business minded person and I always knew I wanted to own my own business. I did not see anything wrong with other career paths, I just knew what I wanted to do long term. However, I also knew that I needed an education.
What was the trigger that allowed you to get started?
When I started Brock Beauty, I was pursuing several business ventures with my husband. I was actually doing the hair care research for myself. I did not think of it as a business idea at first. I had a problem, I looked for a solution, and then I found other women who had the same problem. I am naturally a problem solver, so I started putting out information about healthy hair techniques.
How much did you know about starting a business when you co-founded Brock Beauty?
Honestly, I didn’t know anything about starting a business when I co-founded Brock Beauty. I Googled everything, I still do.
Tell us about the brand, Brock Beauty.
Hairfinity came first. It was the result of me trying to find a solution to my own hair problems. I had been compiling research about hair care and sharing it with women online. However, I felt that there was something missing that was deeper. That’s when I made the nutrition connection. Being a “math” person, I thought about having an infinite amount of hair; hence, the name, Hairfinity. When we started adding other products to our offerings, I thought we should have an umbrella company. The company is named after my husband, Brock.
Can you describe a typical day in your working life?
Over the years, my work day has changed dramatically. In the early years, it was just my husband and I doing everything including customer service and packaging. Today, I am mostly involved with product development and overall management.
So, a typical day in my working life is split into two parts. Half of the day would be spent surfing the internet looking for ways to improve something for others. The other half of the work day is spent in the office working with our various departments. The rest of the day is reserved for my family.
What do you think has been the key to your success?
I think my resourcefulness has been my key to success. I don’t claim to know everything or be the best at everything. But I am great at finding information and people to get things accomplished. I know my strengths and weaknesses. Where I am weak, I get help. Where I am strong, I give help. That has been my formula.
What advice would you give someone hoping to follow in your footsteps?
I would tell someone hoping to follow in my footsteps to believe in themselves. When you try to do something different, people won’t always be supportive. They won’t always see your vision, but if you believe in yourself, it will be easier to pursue your dreams and make them a reality.
What does the future hold in store for you and Brock Beauty?
I don’t like to plan the future of Brock Beauty too much; things change from day to day. It’s usually easy to see which way to go, I let the company lead the way. Right now, we have a lot of interest in our products worldwide so, we are trying to make our products available in other parts of the world.