What it’s like to work in Digital Marketing

Expert Interview – Hannah Moore is a Digital Marketing Supervisor at Tiger Sheds. She discusses her education, experience and current role, and provides helpful advice for those looking to pursue a similar career.

1) What made you want to get into the industry?

I wanted to work in a profession that allowed me to be imaginative and creative. After my fist role as a Media Office it made me realise how much I enjoyed the marketing and social media aspects of the job more than other parts of the role.


2) How did you get into the industry?

I gained my first role as a Media Officer at a small family business which was an online tyre retailer and garage. They had a pretty tiny office and I was one of two working on the marketing, social media and pr. I thought that this was a fantastic first role, as I really learnt how to multi-task efficiently, become a self-starter and be really creative. After that, I worked in advertising for a small time but went back to marketing at a huge company called Tiger Sheds just because I enjoyed it so much!


3)     How did you find your university experience? Did it help get you to your current role?

I loved being at University! I graduated in 2013 with a degree in Journalism from Leeds metropolitan University, and it has definitely helped me get to my current role - first of all I wouldn’t have even got an interview with no degree and secondly the skills, knowledge and confidence that I gained from my time studying and moving away from home really helped me to feel more comfortable within the working environment.


4)     Describe your typical day.

Normally I get in work around quarter to eight, answer emails, social media responses and updates and check up on any big projects or coverage we could have gained. Every day is then different depending on what I’m working on. Usually, I work on two blogs a week, so will focus on the creative and outreach on that, then work on any bigger pr or digital marketing campaigns, any meetings regarding these, email marketing, guest posts or smaller digital marketing campaigns. I like to put time aside most days to just be creative and think up any great ideas to push the business forward.


5)     Which is the most enjoyable part of your job?

I enjoy coming up with ideas and thinking outside the box. For me, I find it really satisfying when the penny drops and I have that perfect idea that I just know is going to do well. Even better, I like seeing the coverage that comes from that this and any positive results or comments.


6)     What are the most challenging parts of the job?

I use to find it really challenging speaking on the phone, or in meetings and generally communicating with people I didn’t know that well. But now I’ve worked in a few roles that demand good communication skills I do think I’ve turned this around and I now actually enjoy and gain a thrill from building a rapport with people I’m working with.


7)     Where do you see yourself in 5 years’ time?

I think that this is a really hard question for the industry that I work in. As who knows what Digital Marketing will be like in five years’ time with technology advancing and new professions being created…

However, I like the idea of working in a company that isn’t afraid to have some fun with marketing and challenges me whilst constantly improving my knowledge and skills.


8)     What advice would you give an aspiring student looking to get into the industry?

Don’t be afraid to start somewhere small, in an industry that you may not know a lot about. For me, it was tyres and I don’t even have a driving license. Take every opportunity you can to work towards that dream role!

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